Diagnostics
Get a senior strategist inside your ad account — not a templated PDF.
Identify wasted spend, broken tracking, and the highest-leverage fixes to make first.
Most ad accounts leak money in places nobody is looking: stale promos still bidding, branded search cannibalizing organic, broken conversion tracking, policy-limited assets, mismatched audiences.
Our audit isn't a generic checklist — it's a senior strategist spending real hours inside your account, then walking you through exactly what we found and what we'd fix first.
Surface wasted spend you can recover this month
We identify the search terms, placements, and audiences quietly bleeding budget — and give you a prioritized list to cut.
Validate every conversion you're optimizing toward
Broken tracking is the #1 reason accounts underperform. We audit every event from click to CRM and flag what's misfiring.
Get a clear roadmap, not a sales pitch
You leave the call with quick wins, structural fixes, and a roadmap — whether you hire us or not.
Capabilities
What's inside account audits & diagnostics
Who it's for
Anyone spending $1,500+/month on Google Ads, Meta, or Microsoft who suspects their current setup isn't pulling its weight.
What's included
- Campaign and ad-group structure review
- Wasted-spend identification (search terms, placements, audiences)
- Conversion tracking and attribution audit
- Quality Score and ad relevance analysis
- Competitor and auction-insights review
- Loom video walkthrough you can share with your team
- Prioritized list of fixes — quick wins first
How we work
The process
Submit access
Read-only access to your ad accounts and analytics. Five-minute setup.
We dig in
48 hours of senior-strategist time inside your account. No interns.
Walkthrough call
A no-pressure call where we show you what we found, what to fix, and whether we're the right team to fix it.
Diagnostics by industry
Built for the industries we know best
Diagnostics
Account Audits & Diagnostics for HVAC
Service-mix and seasonal campaigns tied to your highest-margin offerings (installs, maintenance plans, IAQ).
Diagnostics
Account Audits & Diagnostics for Plumbing
Bid and audience strategy weighted toward high-ticket service types and repeat-customer markets.
Diagnostics
Account Audits & Diagnostics for Roofing
Direct lead-gen built around your service area, your warranty, and your reputation — not aggregator lists.
Diagnostics
Account Audits & Diagnostics for Boat Clubs
A senior strategist who understands seasonality, member LTV, and how to fill rosters in the off-season.
Diagnostics
Account Audits & Diagnostics for Marine Dealers
Inventory-feed-driven campaigns and lead routing that ties spend back to closed boat sales.
Diagnostics
Account Audits & Diagnostics for Franchise Systems
Coordinated geo-targeting, brand-term governance, and replicable playbooks across every territory.