Marine RecreationNational

Recreation Franchise — Website Optimization

800% Increase in Leads

Headline Result

+800%

Leads MoM

The Problem

A franchise website was using a button-triggered popup form for lead capture. Despite decent traffic from paid ads, the conversion rate was far below expectations.

Our Approach

We updated the website to display the inquiry form directly on the page instead of hiding it behind a button click. This single UX change removed friction from the conversion path.

The Results

800% increase in leads month-over-month
January 2023 vs December 2022 showed dramatic improvement
Year-over-year comparison confirmed sustained gains
Zero additional ad spend required — pure conversion optimization

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