Success Report
Report Comparison, Carefree Boat Club North Idaho
Assess, Plan, Succeed
In the last 30 days, Carefree Boat Club North Idaho’s Google Ads account has seen significant improvement. Keywords were optimized to be more relevant to the target audience and have a lower cost per conversion. These efforts were successful, as evidenced by the data. The account saw a significant increase in all key metrics, including click-through rate (CTR), conversion rate, and website traffic. These improvements are likely to lead to increased sales and revenue for the business.
The Carefree Boat Club North Idaho Google Ads account is a clear example of the success that can be achieved through optimization. The account saw significant improvements in a short period of time, and it is likely that these improvements will continue in the future.
Month Over Month Comparison – Last 30 Days from 30 Day Period Prior
Cost Per Conversion
From $130.49 to $61.58
$-52.87%
Average Cost Per Click
From $1.88 to $2.05
+9.04%
Clicks: 904 to 1,200 +33%
Conversions
From 13 to 40
+207.69%
Analysis
These comparisons indicate improvements in performance over the last 30 days compared to the previous 30-day period. Impressions increased by 4.42%, indicating a broader reach for the ads. Clicks experienced a significant increase of 32.97%, suggesting higher user engagement and click-through rates. The average cost per click increased by 9.04%, indicating a slightly higher cost for each click. The overall cost increased by 45.10%, driven by the increased number of clicks and impressions. Conversions saw a substantial improvement, increasing by 207.69%, indicating a more successful campaign in driving desired actions. Additionally, the cost per conversion decreased by 52.87%, indicating improved efficiency in acquiring each conversion. These results highlight a positive trend in the last 30 days compared to the previous 30-day period, with increased impressions, higher engagement, improved conversions, and more cost-effective conversions.
Year Over Year Comparison – Same 30 Days
Cost Per Conversion
From $75.68 to $63.19
$-19.90%
Average Cost Per Click
From $1.68 to $2.07
+23.21%
Clicks: 768 to 1,221 +58.68%
Conversions
From 17 to 40
+135.29%
Analysis
In the last 30 days, there has been a notable shift in the performance of the advertising campaign compared to last year’s 30 days. Impressions decreased by 19.90%, indicating a slightly lower reach of the ads. However, the number of clicks increased significantly by 58.68%, suggesting a higher engagement with the audience. The average cost per click (CPC) also saw an increase of 23.21%, implying a higher expenditure to attract clicks. Despite the increased costs, the campaign achieved a remarkable 135.29% growth in conversions, indicating a stronger impact in driving desired actions. Furthermore, the cost per conversion decreased by 15.93%, indicating improved efficiency in campaign spending. These results highlight the effectiveness of the recent strategies employed, which managed to drive higher engagement and conversions even with a slightly reduced reach. It would be beneficial to analyze the changes made during this period to identify the successful tactics and consider further optimizing the campaign based on these insights.
