Success Report
Report Comparison, Carefree Boat Club Eastern Connecticut
Optimized For Success
These comparisons indicate significant improvements in performance over the last 30 days compared to the previous 30-day period. Impressions experienced a substantial increase of 72.59%, indicating a much broader reach for the ads. Clicks also saw a significant increase of 106.97%, suggesting higher user engagement and click-through rates. The average cost per click increased by 9.09%, indicating a slightly higher cost for each click. The overall cost increased by 126.46%, driven by the increased number of clicks and impressions. Conversions showed a remarkable improvement, increasing by 131.58%, indicating a more successful campaign in driving desired actions. Additionally, the cost per conversion decreased slightly by 2.25%, suggesting a slight improvement in efficiency in acquiring each conversion. Overall, these results indicate a positive trend in the last 30 days compared to the previous 30-day period, with significant increases in impressions, clicks, conversions, and a relatively stable cost per conversion.
Month Over Month Comparison – Last 30 Days from 30 Day Period Prior
Cost Per Conversion
From $88.78 to $86.77
$-2.25%
Average Cost Per Click
From $1.87 to $2.04
+9.09%
Clicks: 903 to 1,869 +107%
Conversions
From 19 to 44
+131.58%
Analysis
In the last 30 days, the advertising campaign has shown significant improvements compared to the same period last year. Impressions increased by 24.68%, indicating a wider reach and visibility of the ads. Clicks also saw a notable growth of 48.17%, suggesting a higher engagement with the target audience. The average cost per click (CPC) experienced an increase of 72.17%, implying a higher expenditure to attract clicks. Despite the increased costs, the campaign achieved a remarkable 43.75% growth in conversions, indicating a stronger impact in driving desired actions. These results reflect the effectiveness of the recent strategies implemented, which resulted in higher engagement and conversions.
Year Over Year Comparison – Same 30 Days
Cost Per Conversion
From $46.50 to $83.42
$79.81%
Average Cost Per Click
From $1.15 to $1.99
+72.17%
Clicks: 1295 to 1,926 +48.17%
Conversions
From 32 to 46
+43.75%
Analysis
In the last 30 days, the advertising campaign has shown significant improvements compared to the same period last year. Impressions increased by 24.68%, indicating a wider reach and visibility of the ads. Clicks also saw a notable growth of 48.17%, suggesting a higher engagement with the target audience. The average cost per click (CPC) experienced an increase of 72.17%, implying a higher expenditure to attract clicks. Despite the increased costs, the campaign achieved a remarkable 43.75% growth in conversions, indicating a stronger impact in driving desired actions. These results reflect the effectiveness of the recent strategies implemented, which resulted in higher engagement and conversions.
