Revv Marketing updated one of the Carefree Boat Club websites to show the form instead of having a button to bring up the form.
This change created an 800% increase in leads when looking at January 2023 to December of 2022.
Looking back at the same period last year there was a 200% increase.
This change was beneficial for several reasons:
This change made it more obvious to visitors that they could submit their information. With the old button, visitors had to click on it before they could see the form. This extra step may have discouraged some visitors from submitting a lead.
The new form is more visible. It is now displayed prominently on the homepage, which makes it more likely that visitors will see it.
As a result of these changes, we have seen an uptick in lead submissions. We are confident that this trend will continue, and we are excited about the potential of this change to help us grow our business.