All Case Studies
Specialty Materials / Trade SupplyNational (US)
Specialty Materials Brand
Top {{STAT}} Organic Rankings on Money Keywords
Headline Result
+{{STAT}}
Organic traffic
The Problem
A specialty plaster brand was buried on page two for every product term and getting outranked by aggregator marketplaces. Traffic was flat year-over-year and paid spend was their only growth lever.
Our Approach
We built out topical authority around the product category, fixed technical SEO and Core Web Vitals, restructured the site architecture around buyer-intent search clusters, and ran a focused authority-link campaign over six months.
The Results
- Top {{STAT}} organic rankings for {{STAT}}+ commercial-intent keywords
- {{STAT}}% increase in organic traffic year-over-year
- {{STAT}}% reduction in paid-search dependence for new customer acquisition
- Domain authority materially improved within 9 months