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PowersportsSouthern California
Powersports Dealer — Southern California
Full-Funnel Attribution That Tied Ad Spend to Units Sold
Headline Result
+{{STAT}}
ROAS lift
The Problem
A multi-line powersports dealer was running Google Ads, Meta, and OEM co-op spend with no clear picture of which campaigns drove showroom traffic — let alone units sold. Reporting stopped at form fills and phone calls.
Our Approach
We rebuilt conversion tracking end-to-end: tied form fills and calls to the DMS, layered offline conversion uploads back into Google Ads, and segmented campaigns by unit category and OEM mandate. Co-op spend was tagged separately and reported on a monthly compliance schedule.
The Results
- {{STAT}} improvement in cost per qualified lead within 90 days
- {{STAT}} of campaigns retired as low-value once true attribution was visible
- Co-op spend categorized cleanly for monthly OEM reporting
- Showroom-to-spend attribution implemented dealership-wide