All Case Studies
Franchise — Home ServicesMulti-State
Multi-Location Home Services Franchise
Coordinated PPC Across {{STAT}} Franchise Territories
Headline Result
+{{STAT}}
Booked appointments
The Problem
A multi-location home-services franchise had every territory running its own ads — bidding against each other on branded terms, duplicating creative work, and burying corporate in inconsistent reporting.
Our Approach
We built a centralized campaign framework with location-specific extensions, geo-fencing to eliminate cannibalization, and a co-op-compliant playbook every territory could roll out in a week. Centralized reporting gave corporate per-location and aggregate views.
The Results
- {{STAT}}% reduction in branded-term cannibalization across territories
- {{STAT}} increase in qualified booked appointments
- Replicable playbook deployed across {{STAT}} markets
- Co-op compliance reporting automated monthly