We started this blog for one reason: most PPC content online is recycled garbage. LinkedIn takes, AI-generated SEO sludge, agencies pretending they invented the keyword match type.
This isn't that.
What you'll find here
- Franchise PPC tactics — the stuff that actually moves the needle across 20+ locations.
- Account audits — the same five leaks we find in nearly every account.
- Automation & AI — how we monitor 30+ accounts without losing our minds.
- Strategy at the mid-market level — what changes when budgets cross $10K/month.
What you won't find
- Posts written by an AI pretending to be a person.
- "10 ways to improve your Quality Score" listicles.
- Anything we haven't actually done in a real account.
If that sounds useful, stick around. New posts roughly every two weeks.