Grade Your Google Ads Performance
Find out where you stand in 1 minute, using your Google Ads account
Enter your email address to get started.

What you'll get
A free report, including a final grade, on your overall Google Ads (formerly known as AdWords) performance, based on a detailed review of the following areas:
  • Wasted Spend
  • Quality Scores 
  • Click-Through Rates 
  • Account Activity 
  • Text Ads 
  • Long-Tail Keywords 
  • Impression Shares 
  • Mobile Advertising 
  • PPC Best Practices
Watch the video to learn about the Google Ads Performance Grader!
I love this AdWords grader. The report shows outstanding results. We never knew how much could really by improved. 
The [AdWords Grader] tool is efficient enough to provide insightful analysis on par with the audits one would receive from an agency or consultant.
Grade Your Google Ads Performance
Find out where you stand in 1 minute, using your Google Ads (formerly AdWords) account.

Enter your email address to get started.

4 Reasons to Use the Google Ads Performance Grader & Get Free Google Ads (AdWords) Help
  • Do you have a sneaking suspicion that your Google Ads (AdWords) campaigns could be doing better?
  • Need to justify greater investment in PPC to your management?
  • Just curious if all your hard work in PPC has paid off?
  • Want to show off to your coworkers what a PPC rock star you are?
Any and all of these are great reasons to use the Google Ads Performance Grader to get a free, instant report on your account and see how your PPC metrics stack up against best practice
How the Google Ads Performance Grader Works
WordStream’s Google Ads Performance Grader is a free Google Ads (AdWords) tool to help Google advertisers better understand how well their campaigns are performing compared to PPC best practices. The Google Ads Performance Grader uses a proprietary grading algorithm based on more than 60 different factors, including ad spend data, Quality Score, ranking, impressions and other variables.
Your Google Ads Performance Grader report includes an overall grade as well as individual grades in ten key areas of pay-per-click management:
  • Wasted Spend - Are you making proper use of negative keywords? Or are you wasting hundreds, even thousands of dollars per month on irrelevant keywords that never convert?
  • Quality Score - Are your campaigns Google-approved? High Quality Scores have a major impact on your ROI, improving your rankings and lowering your costs.
  • Impression Share - How often do your ads appear as a result of relevant search queries? Increased impression share can improve exposure and multiply your lead generation results.
  • Click-Through Rate (CTR) - CTR is a measure of how targeted your ads are. If your CTR is low, you may be losing ground to competing advertisers.
  • Account Activity - To maintain performance, you need to spend active time in your account. How often are you checking under the hood?
  • Long-Tail Keyword Optimization - Are you utilizing longer, more targeted keywords in your campaigns? If not, you’re missing opportunities to grab high-intent, low-cost traffic.
  • Ad Text Optimization - Are you writing enough text ads to get strong performance in terms of impressions, clicks, CTR and ad ranking?
  • Landing Page Optimization - More landing pages usually means more targeted messaging. Do you have more or fewer landing pages than similar advertisers?
  • Mobile Advertising - With mobile traffic growing at 200% each year, it’s crucial to stay on top of mobile PPC best practices like call extensions, sitelinks, and mobile-optimized text ads.
  • PPC Best Practices - Are you adhering to the proven best practices that PPC experts follow to ensure optimal Google Ads (AdWords) performance?
You’ll learn how well you’re really doing in each of these important areas, as well as how you could improve your performance, driving more leads and sales at lower costs.
Google Ads Performance Grader Improvements
In 2011, we created the Google Ads Performance Grader to help advertisers audit and analyze their Google Ads (AdWords) accounts. We recently passed a pretty big milestone: The Performance Grader has been used to audit Google Ads accounts representing over $3 billion in collective advertising spend. That’s an incredible amount of insight and analysis that we’ve offered to advertisers around the world, all for free. Now, we’ve taken all that rich data and used it to improve the Grader. The newly relaunched Google Ads Grader includes new features and functionality that make it even more valuable to busy marketers and small businesses. The improvements include:
  • Performance Tracker: Automatically track and analyze your account every 30 days, so you can see how your overall performance and key metrics are trending over time. For example, advertisers can use Performance Tracker to easily monitor and act on changes in Quality Score, something Google just doesn’t offer.
  • Mobile Readiness Score: Assess your mobile PPC preparedness and optimization, including an evaluation of your account’s adherence to mobile best practices.
  • New and Improved Benchmarks: We’ve revisited our competitive benchmarks for PPC, so all of the KPIs in your performance report (including Quality Score, click-through rate, account activity, and wasted spend) are more current based on the thousands of accounts we’ve analyzed.
You're Gonna Learn
Where your spend is going
It is necessary to see where your wasted ad spend is going. Find out exactly what is wrong with your account and have a plan to fix it.
is your account doing well?
Find out where your impression share stands, what are your quality scores? Get an in-depth look at your adwords account
Where to improve
Get an exact layout of where to improve your account. Stop guessing and start taking action. 
I never knew that we were waiting so much money with our google ads program until we use the grader to point out our campaigns weaknesses "
-Tessa C, New York
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